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The brand design
arrives in Oltrepò Pavese
Montenato Griffini is a young company that carries on the Oltrepò
wine-making tradition.
This characteristic has become a fundamental part of the brand:
it is young but maintains the traditions and culture of its area
of production, it is modern and innovative but does not break with
tradition, pays attention to and guards production secrets but is
at the same time open and sincere.
This simplicity has led it to create a brand that does not pretend
to go back centuries but is the expression of a new way of interpreting
and presenting a centuries-old tradition. The brand symbol is not
a coat of arms as in the case with most of these products but a
stylized hillside terrace.
An interesting round form finishes with a crenated circumference
that winks at a more Californian symbol that is in keeping with
its own open and innovative character. The choice of colors, limited
only to black and white, reveals the purity, simplicity and naturalness
but also the seriousness and wisdom of a company with new ideas
but with deep roots in peasant culture.
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