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---- over to... Enrico Malinverni, art director in Advance (brand design agency)

The brand design arrives in Oltrepò Pavese

Montenato Griffini is a young company that carries on the Oltrepò wine-making tradition.
This characteristic has become a fundamental part of the brand: it is young but maintains the traditions and culture of its area of production, it is modern and innovative but does not break with tradition, pays attention to and guards production secrets but is at the same time open and sincere.

This simplicity has led it to create a brand that does not pretend to go back centuries but is the expression of a new way of interpreting and presenting a centuries-old tradition. The brand symbol is not a coat of arms as in the case with most of these products but a stylized hillside terrace.

An interesting round form finishes with a crenated circumference that winks at a more Californian symbol that is in keeping with its own open and innovative character. The choice of colors, limited only to black and white, reveals the purity, simplicity and naturalness but also the seriousness and wisdom of a company with new ideas but with deep roots in peasant culture.